HUR (UK) is a family-run fitness equipment company, based in Colchester, working with Commercial and Retail customers throughout the UK. Norman Smith started the company in 2002 and in a short space of time had received Colchester Business Winners Awards in 2003 and again in 2004 as New Company of the Year and Growing Business of the Year respectively.

It is also the exclusive UK distributor of HUR air resistance strength equipment from Finland. 

As the owner of HUR Norman has been involved with managing/owning Health Clubs and selling fitness equipment for over 25 years and has a wealth of experience to share when making your decision on what to buy.

Assembly Service

We understand that not everyone is able to assemble their new machine when it arrives and so we offer (for a small charge) an engineer assembly service in your home. Please call us for details.

Long Term Customer Service

We aim to exceed your expectations from the time you purchase your equipment to it being delivered/assembled in your home. Our support continues throughout the lifetime of your equipment, and we are always at the end of the phone 01206 798864 to answer your questions or offer advice.