Measuring Retention
Why is measuring retention important?
Membership retention is the largest problem facing our industry today. The average member stops paying about 7 months after joining a health club*.
To understand the size of the problem, you need to rely on the measures you are using.
Proper measures enable actionable decisions to be made that will improve retention and secure a business’ profitability in the long term.
*Where no minimum contract is in place
The Retention People as part of the
TRP Certified Retention Partner Programme.
Click here to read more about this Programme
or click the logo below to visit their website.
All data analysis provided independently by
Dr. Melvyn Hillsdon.
“To ensure the future growth of our industry, it is vital that operators improve the retention of their customers. As well as delivering health benefits to the nation through increased participation, retention is the key metric in sustainable growth – it’s what drives operator profits and investment in new products and services."
Alister Rollins CEO The Retention People
HUR has teamed up with The Retention People to add value to their customers by educating operators in the latest developments in retention research. The Retention People are the world’s leading researchers in health and fitness membership retention and customer behaviour and are dedicated to increasing the level of education in this area to all operators.
We will deliver you the latest TRP research and news every quarter, to ensure that you are kept completely up to date with TRP’s latest findings and developments in the retention field
